SURFRIDER BEACH

LOOKBOOK

Homage to the Iconic and legendary Surfrider Beach of Malibu. As a tribute to our favorite local surf spot, our team has created the Surfrider Beach Capsule.

This beach is part of our everyday life, it is the heart of our community and the pennon of Malibu through out the world. Our ties goes deep with this landmark since the Jones Builders Group is proud to have renovated the mythical Surfrider Hotel, now globally acclaimed in every Travel Magazine.

Our T-shirt features an exclusive digital photography of the famous surf spot shot by our friend and local surfer/cinematographer Shane Lotz, limited to 50 copies.

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Our color palette was inspired by the magical Blue of our Pacific Ocean and the soft sea foam that forms on our shore.

Our Hoody is embellished using a reproduction of the emblematic Cornely chain stitch machine (using more than 64,000 stitches per garments) recreating this iconic Vintage aesthetic of the 50’s.

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Our Surfrider Sweatshirt completes this beautiful collection with a subtle and refine piece to wear on every occasion.

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